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Wheels Up Unveils Their Pink Beechcraft King Air 350i To Support Breast Cancer Research.




Wheels Up, the revolutionary membership-based private aviation company, has made yet another revolutionary move.  Unveiled in October at the Westchester County Airport in White Plains was the company’s first-ever pink Beechcraft King Air 350i aircraft.


Hosted by Kenny Dichter, Founder and CEO of Wheels Up, the event kicked off the #WheelsUpGoesPink campaign in support of the company’s ongoing commitment to the Dubin Breast Center of The Tisch Cancer Institute at Mount Sinai in New York City.


“The Wheels Up Pink Plane will serve as a symbol to create conversation and to fund the invaluable work of Dr. Eva Andersson-Dubin, Dr. Elisa Port and the entire team at the Dubin Breast Center,” said Dichter, “as well as our commitment at Wheels Up to making a difference in the fight against breast cancer”.


The fanciful yet purposeful craft will be at the crux of Wings Up’s FLY-A-THON campaign to benefit the Dubin Breast Center.  Wheels Up members and the general public may contribute to the Dubin Breast Center in any dollar amount for every Pink Plane revenue hour flown throughout October 1, 2015–September 30, 2016 (up to a maximum of 600 revenue hours) and\or to make a one-time donation in any dollar amount at


Wheels Up will also donate a portion of the membership fee for each membership purchased during the month of October 2015. The Pink Plane, the 45th aircraft in the Wheels Up fleet, will remain in the fleet indefinitely.

For additional information on Wheels Up and #WheelsUpGoesPink, please visit

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